Not overwhelmed by overtourismÂ
April 8, 2024
One of the interesting aspects of the relatively new phenomenon known as âovertourismâ is that those who are concerned about it don't consider themselves to be âanti-touristâ - itâs just a plea for tourism to be more proportionate. particularly for those who have to live with it, the constant wave after wave of tourists can be overwhelming and disempowering - particularly when it impacts so directly on the supply and affordability of accommodation. Which is why a peaceful people-powered protest to the problem of overtourism in Malaga, Spain might be of interest to those who are most affected.
Author: Ashifa Kassam The Guardian
Incensed after finding out his rental home of 10 years was about to become a tourist apartment, Dani Romero took to social media. What followed swiftly snowballed into a movement, as residents in MĂĄlaga began plastering stickers â reading âA family used to live hereâ or âGo homeâ â outside tourist lets across the southern Spanish city.
âI didnât mean to arm a revolution,â said Romero. âIâm just looking for a house to live in.â
At the core of what one Spanish broadcaster called âthe sticker rebellionâ is not a rejection of tourism, said Romero. Instead, as city residents grapple with a record number of tourists, itâs a cri de coeur for a more balanced approach that could allow for a better coexistence between residents and tourists.
Itâs a debate playing out across Europe, as cities from Athens to Amsterdam wrestle with how best to tackle overtourism.
In MĂĄlaga, Romero did all he could to negotiate with his landlord, offering to pony up more rent for the three-bedroom flat he lived in on the outskirts of the city centre. His landlordâs refusal, however, cast Romero into a desperate search amid the slim pickings of a real estate market where tourist lets have for years outstripped the number of residents in the city centre.
âIâve looked at houses that donât have windows, another that wanted a âŹ40,000 (ÂŁ34,192) deposit,â he said. âOn Friday, one asked me for a âŹ200 deposit just to visit the apartment.â
Fuelled by frustration, he took to the social media page of the bar he owns, posting his own take on the blue AT â Apartamento TurĂstico or Tourist Apartment â signs that advertise tourist lets in the city. âATtack against the citizens of the city,â he said, as he invited others to come up with their own rebrand of these short-term rentals.
Answers soon rolled in, all of them cleverly playing off the AT sign. âThis used to be my home,â reads the translation of one response. Others were more blunt: âGo to your fucking home.â
The campaign soon took on a life of its own, as residents began printing out the responses and sticking them on to the AT signs across the city.
âTo me it seems a very peaceful way of protesting,â said Romero. âThereâs no organisation or political party behind this. Itâs neighbours who are fed up because this is an issue that affects absolutely all of us.â
A recent survey of residents in MĂĄlaga found that access to housing ranked as their principal concern, with 60% of those polled describing rental prices as âvery expensiveâ.
While about 80% of those surveyed described the impact of tourism as âvery positiveâ or âpositive,â the most recent data available showed that in 2021, the number of foreign nationals moving to the city rose by 2,600 while the population of Spanish nationals dropped by nearly 1,000.
As the number of tourist apartments swelled, the supply of rentals for locals shrank, pricing out groups such as retirees, some who had been forced to move into shared accommodation, and young people, said Romero. âIâm 48 years old, have a high income, money saved up and I canât find a house. Whatâs the situation like for people who are 25 years old?â
Those lucky enough to own their home were not immune either, he said, as the influx of tourists had steadily replaced fruit shops and fishmongers with souvenir stands and luggage storage. âI donât have anything against tourism. Tourists visit my bar and Iâve been a tourist,â said Romero. âBut we have to regulate tourism â me and half the city canât live like this.â
The city of MĂĄlaga, which recently rejected legislation that would have seen the municipal rental market classified as âunder pressureâ allowing officials to put in place rent caps in certain cases, did not reply to a request for comment.
Graffiti in Seville, Spain, in defence of housing for citizens. Photograph: Ken Welsh/Alamy
As news spreads of MĂĄlagaâs sticker rebellion, messages poured in for Romero from across the country. From San SebastiĂĄn to Valencia and Madrid and Barcelona, residents got in touch to express interest in printing out their own stickers.
Others had weighed in with opinions. âSome people have been really supportive. Others think this is all silly,â he said. âBut at the end of the day, all Iâm doing â I repeat â is protesting because I donât have a home.â
